Course Planer

COURSE OUTLINE

Department & Faculty:

SPACE

Total Lecture Hours: 42 hours lecture

Day: Sunday
Venue: MultiMedia College
Time: 8:30am – 4:00pm

Subject & Code:
IT Entrepreneurship
(SCD4763/SCK4763/SCK3463/
UCD3763/SCM4223)

Semester: II
Academic Session: 2011/12

LECTURER
TEL NO. / ROOM
E-MAIL
NorHashim bin Abu Samah
07-5532239/ D07 361-01

Synopsis

This course will provide an overview of the basic concepts on entrepreneurship focusing on the nature, environment, and risks of new venture formation and building of businesses. It is designed to explore the personality of the entrepreneur and how innovative business ideas are created. Students will learn to consider various type of business models, conduct feasibility studies, write a business plan, and evaluate problems and finding solutions to those problems in order to come out with creative and innovative IT products and services. Furthermore, students will also learn plan the strategy required to start a new business using Blue Ocean Strategy approach. Students will also be exposed to case study method using a combination of cases from the textbook and Harvard Business School cases in order to give them exposure to the real world problems. Active participation by students during class discussions and activities is encouraged and expected.


Learning Outcomes
At the end of the semester, the student will have the:
CO
Course Outcomes
Related Program Outcome (PO)
Evaluation Method
1.
Identify the overall entrepreneurial process and solve real world problems through creative and innovative IT solutions.
PO1 (C2, P1, A1)
PO3 (C2, P1, A2)
A, Prs, CS, FA,Q
2.
Use entrepreneurship skills to investigate business opportunities and the feasibility of transforming business concepts into viable IT business.
PO1(C4, P2, A3)
PO8 (KK1)
PR, Prs, FA, CS
3.
Demonstrate leadership skills through role-playing of various business positions in operating a business venture.
PO9(LS1, LS2)
Prs,CS
4.
Present business solutions for a specific context confidently, effectively and clearly
PO4 (CS1, CS2, CS3, CS4)
PR, Prs, CS
(PR – Project; Q – Quiz; A – Assignment; CS – Case Study; Prs – Presentation; FA – Final Exam)



Student Learning Time
Teaching and Leaning Activities
Student Learning Time (Hours)
Face to Face Learning
Lecturer centered
Lecture
14
Student centered
Practical/Lab/Tutorial
-
Student Centered Activity (plus in-class assessment)
28
Others
-
Others

-
Sub Total
42
Self Learning
Non Face to face or Student Centered Learning (SCL)
Assignments
18
Reports
4
Project
18
Group Discussion
10
Others
-
Revision

5
Assessment Preparation

11
Others

-
Sub Total
66
Formal Assessment
Continuous Assessment
Quiz
1

Exam
3

Presentation
6
Final Examination

3
Others

-
Sub Total
13
TOTAL
120

Generic Skills Addressed

  • Managerial skills
  • Team Working
  • Communication skills
  • Updated with technological trends

Teaching Methodology

To meet the course objectives, this class will use a combination of methods and activities. A variety of readings, assignments, case methods, projects, and exercises will be used to gather or apply related information. In addition, facilitated lectures, multimedia presentations, field trips and discussions will be used to give additional information or to reinforce or enhance the learning content. Guest speakers – Entrepreneurs and Professionals will provide additional perspectives to the classroom experience.

References

Barringer, B. R & Ireland, R. D. 2010. Entrepreneurship: Successfully Launching New Ventures, 3rd Ed. Pearson, New Jersey. (Textbook – RM94.00)
Baron R. A. & Shane, S. A., 2008. Entrepreneurship:  A Process Perspective, 2nd Ed. Southern-Western Cengage Learning, Ohio.
Kim, W. C & Mauborgne, R. 2005. Blue Ocean Strategy, Harvard Business School Publshng,Boston, MA.
Osterwalder, A. 2004. The Business Model Ontology - A Proposition In A Design Science Approach, Unpublished PhD Theses.
AirAsia Case Study Article,    Netflix Case Study Article

Assessment
Methods
No
Percentage
HBS Case Studies
1
5
Activities
6
20
Assignments
2
10
Project
1
10
Mid-Term Challenge / Competition
1
15
Entrepreneur Interview
1
10
Final Exam
1
30
TOTAL

100

Weekly Plan

Week
Date
Topics
Remarks


PART 1 – WHY BECOME AN ENTREPRENEUR?
1

Course Introduction
Why become an Entrepreneur?
The Entrepreneurial Journey
Planning a Business Venture
Harvard Case Study Briefing

Ice Breaking

Class Activity1:
Flying a Jet Plane
Comp. Formation(5) & Reg. Business Card

2

1.0 Entrepreneur & Entrepreneurship
The Entrepreneur / The Founder, Entrepreneurial Process, Myth & Perceptions, Identity
Minicase Review: KLYMIT

Project Briefing:  i-Usahawan
i.  Pick a Module ! – Blogspot

Assignment1:  i-Usahawan
i.  Profile of Ent by Pop Product & articles of Usahwn Jaya & Grad Usahwn.
Class Activity2:
Brain Profiling

3

2.0 Creativity and Innovation
Invention, Creativity, Innovation
Interview Briefing:
Profile of Usahawan Jaya

Class Activity3:
Product Ideas in Diff Context

4

HARVARD BUSINESS SCHOOL - Case Study 1

UTM MicroCredit – HEP?
HBS Case Title: AirAsia – Flying Low Cost with High Hopes

Briefing:  UTM Micro Credit


PART 2 – HOW TO DEVELOP A GREAT BUSINESS  IDEAS?
5

3.0 Idea Generation and Evaluation
Problems, Opportunities, Solutions
Techniques for Generating Ideas
Blue Ocean Strategy
Mcase Review:Kathryn Kerrigan

Class Activity4: Eureka

BIC: Brainstorming

6

4.0 Feasibility Analysis
Product/ Service, Industry/ Target Market, Organizational, Financial Feasibility Analysis
Minicase Review: Think Gum

BIC: Analysis

7

Deepavali
MIDTERM  CHALLENGE

Historical Melaka Challenge
Tg Piai Challenge

8

5.0 Entrepreneurial Business Model
Business Model, Revenue Model, Value Proposition
Minicase Review: Amie Street

Analysis & Dev. of BM
i-Usahawan

9


Mid-Term Break


10

HARVARD BUSINESS SCHOOL Case Study 2

HBS Case Title: Netflix

MidTerm Challenge Presentation



PART 3 – TRANSFORMING YOUR  IDEA TO REALITY?
11

6.0 Entrepreneurial Strategy
Industry and Competitors Analysis – Porter Competitive Forces and Strategy; Blue Ocean

Minicase Review: BusinessAtoZ

Competitor Analysis of
 i-Usahawan

12

7.0 Business Plan
Reasons for BP, Who Reads the BP, Guideline, Outline of the BP, Presenting the BP
Minicase Review: Group Table

Assignment2: BPlan Dev of
 i-Usahawan

Project Presentation:
i-Usahawan module

13

8.0 Entrepreneurial Finance
Funding Opportunities, Grants, Competition
Bootstrapping, Elevator Pitch
Minicase Review: BLMA Models

Class Activity5:  
Stock Exchange

14

9.0 Entrepreneurial Marketing
4Ps, Social Networks and Entrepreneurs
Minicase Review: Miss Misa

Profile of Usahawan Jaya
Presentation


15

10.0 Business Ethics

Class Activity6:  
X-Y Consortium

BIC: Submission/Presentation
Assignment1: BPlan Submission


16

Technopreneurship Awareness Programme (TAP)
·          Talk by Invited Speaker - IP
·          Funding Opportunities
·          Elevator Pitch Competition
·          Business Idea Competition
·          Product Exhibition
·          Booth
·          Technopreneurship Clinics

AJK:
Marketing
Funding/ Sponsor
Logistics
Protocol

Project / Interview Presentation (alt)

REVISION - Debriefing

17

Study Week

18


Final Exam